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Marius comes to town

Every Norwegian knows of and has a unique relationship with the Marius knitting pattern. So when Porsgrund Porselæsfabrik wanted to launch the pattern on their porcelain products, we thought to make a fun series where we put “the lad Marius” in a completely new setting and environment. 

We brought him down from the mountain, cut off the ski track, walked him away from the sunny easter coziness, and placed him in the middle of a big, bustling city.

Pre and full launch

Making it personal

We used the colours for each mug and created unique and vibrant personalities as images

Advertisements and posters

Marketing

We further created a lot of material for both print, online, and social media.

Photo and co-working credit: Christian Svinddal

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